Saturday, March 16, 2013

Top 3 Benefits To Using End-Cap Shelving

There are several unique benefits to using end-cap shelving in a store or business. Whether it's a supermarket, liqueur store or convenience store, chances are it will benefit from the use of end caps. Unfortunately, however, many store owners don't realize their full potential. If you're interested in learning more about end-cap shelving and why they should be staple item in every store, keep reading.

First and foremost, let's take a closer look at what exactly end-caps are. If you've ever walked into a grocery store before (which I'm going to assume most people have), you may have noticed products on display at the end of the isles. To the untrained eye, one might assume these are simply part of the gondola. The truth, however, is that these separate shelving additions known as end-caps. 

Benefit #1 – Maximize Shelving Real Estate 

Arguably, the most important benefit to using end-cap shelves is that it maximizes your overall shelving real estate. Most store owners can agree that space is a limited and valuable commodity. Even if you have a relatively large store, it can still be difficult to find enough shelf room to place all of your products. Thankfully, end-caps work to maximize the amount of shelving space in a store by offering a valuable addition to each gondola isle. A single end-cap may not seem like a ton of additional space, but it quickly adds up when they are attached to the ends of every gondola. 

Benefit #2 – Offer Sales and Promotions

End-caps are also useful for display special sales and promotions. Studies have shown that consumers are more likely to purchase items from and end-cap than the actual isle. You can use this to your advantage by lining end-caps with on-sale products. Even if a consumer isn't actively searching for a product, sometimes the enticing sight of a sale item can reel them in, generating more sales and profits for your business. 

Benefit #3 – Move Products Faster 

A third benefit to using a end cap shelving is that it allows you to move products faster. As previously stated, consumers are more likely to purchase items from an end-cap than the actual isle. When a food product draws near its expiration date, you can use end-cap shelving to help move it faster; therefore, you will throw away less product and have a lower overall "shrink" rate.

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