Wednesday, July 31, 2013

How To Create an Effective Window Display

Window displays are one of the most effective marketing tools for retail stores and businesses. They essentially serve two purposes -- to encourage passerbys to come and check out your store, and they reveal special deals, discounts and other promotions to customers who already intend on visiting your store. The bottom line is that each and every retail store should utilize window displays to help improve their sales. In this post, we're going to cover some tips on how to set up an effective display.

Maximize Your Display Space

It's important to maximize the space you have available for a window display. If your current display is small, compact and offers limited room, perhaps you should open the area up more. A little bit of renovation work can easily turn a structured wall into a glass display. As long as the wall isn't "load bearing," it should come down without a hitch. By increasing the window display space in your store, you'll have more room to market products to potential customers, making it well worth the time and effort in the long run.


The secret to creating an effective window display is to make it grab the customer's attention and draw them into your store. Setting it up with the same items used in your store won't offer the same effect as a more vibrant and colorful display. Try to incorporate attention-grabbing colors with bold letters that really stand out. You want people to automatically look at your window display as they walk by it. In order to accomplish this, you must use the right colors along with large size font lettering.

After setting up the window display in your retail store, watch people's reaction as they walk by. Hopefully, it catches their attention, even if it's only for a couple of seconds. If it doesn't achieve this goal, you'll need to go back and modify your window display.

Contact Product Manufacturers and Vendors

It's a little-known fact that product manufacturers and vendors will oftentimes work with retailers to create attractive window displays. Before you begin to set up your window display, contact your vendor to see what kind of assistance they can offer. While they probably won't be able to offer you any physical labor, they may send you some cut-outs, signs and other promotional display material to use in your window area. And best of all, the promotional material is completely free since you are using it to market their products.

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