Many retail store owners overlook the
importance of hiring the right employees. When you are busy handling
dozens of other responsibilities that come with managing a business,
it's easy to forget about something as simple as choosing employees.
Unfortunately, however, the wrong employees can have a disastrous
effect on your business, lowering your sales and tainting your brand
name.
Employees should come to work with a
clear drive and determination to make the most out of their time on
the clock. According to a recent study published in the Gallup
Management Journal, only 29% of all US employees are actively engaged
in their job with a true passion and desire. That means over ¾ of
all employees here in the US are simply going through the motions
just to get by. Statistics such as these should serve as a wake up
call to retail business owners everywhere.
Of course, hiring the right employees
is also necessary to reduce the risk of theft. Did you know that over
$50,000,000 (yes, that's billion) worth of goods in the US are
stolen by employees each year? A recent survey revealed that upwards
of 75% of all employees have stolen at least once from their
employer. Unless you want to theft to eat away at your store's
profits, you must hire trustworthy, reputable employees.
Don't make the decision to hire
employees based solely on their application. Instead, categorize all
of the applications into three separate stacks – not hiring, maybe
and high chance of hiring. You can followup with applicants in the
“high chance of hiring” to see if they are ready for an
interview. This will give you a chance to see what the individual is
like, and you'll be able to ask them more questions. If you're still
shorthanded after going through this stack, go back to the “maybe”
stack of applications.
Taking the time to hire the right
employees will pay off in several different ways. For starters,
they'll likely go above and beyond the call of duty. Instead of
performing only their job requirements, a good employee will take
some of the other work off your shoulders. Whether it's answering the
phone, sending out emails, making trips to the bank, etc.
Hopefully, this will give you a better
understanding on why hiring the right employees is important. Sure,
it takes additional time and resources to carefully analyze and
interview all of the potential applicants, but it's a smart move
that's sure to pay off in the long run.
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