Thursday, January 2, 2014

4 Ways To Improve Shopping Experience In a Retail Store

Is there a particular retail store that you just DREAD visiting? Perhaps it's the layout, or maybe it's the poor customer service. Whatever the reason, some stores suffer from a general 'bad' shopping experience. And common sense should tell you that stores such as this suffer from a loss of customers and sales. If you run or manage a retail store, you should take a step back to analyze the shopping experience from a customer's perspective. Using this information, you can make changes to make shoppers feel more comfortable in your store.

#1) Greet Customers at The Door

Greeting each and every customer that walks into your store is one of the easiest ways to improve their shopping experience. It only takes a second to say "hi, how are you doing?" but greeting customers leaves a lasting impression while setting the tone for a positive shopping experience. If you haven't done so already, train your employees to greet every customer that enters.

You can read more about how to greet customers in a retail store by checking out our previous blog post here.

#2) Keep It Clean

Another important tip for improving the shopping experience in your retail store is to keep it clean and free of clutter. Filling the aisles of your store with rolling racks, displays, gondolas or other items may restrict customers from comfortably browsing. Ideally, your store should have clear, well-defined paths for customers to travel. Keeping these areas clean and free of obstruction is critical to creating a positive shopping experience.

#3) Lend a Hand

If a customer needs assistance, lend them a helping a hand. There are dozens of ways retail store owners can help customers, such as finding clothes in a particular size, answering questions, placing unwanted products back on the shelves, etc. As a retailer, pleasing customers is your top priority. Going the extra mile with customer service creates loyal customers who will come back to your store for future purchases.

#4) Watch The Checkout Lines

I think we can all agree that waiting in a long retail checkout line is comparable to the DMV. In fact, I've seen customers leave their belongings and walk out the store due to long lines. Unless you want this type of image places on your retail brand, you must keep the checkout lines short and moving fast. There are elements which affect checkout lines that are beyond your control; however, you can control things like checkout procedures and the number of employees working during 'peak' hours.

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