Wednesday, January 22, 2014

Advanced Branding Strategies For Retail Businesses

In a previous blog post, we talked about the basics of retail store branding. This includes choosing a unique, memorable and relevant store name, along with designing a universal logo. Far too many entrepreneurs open up new businesses without taking the time to choose a unique name. This ultimately places places their business in the red zone long before the doors even open. As a retail store owner, you must constantly work to brand your business so that your target audience knows and trusts you. For some advanced retail branding strategies and tips, keep reading.

Create Branded Apparel

One of the easiest ways to brand a retail store is to create, and sell, business-branded apparel. Ever notice how the top retail apparel stores sell a large portion of items which contain their own brand. Each time a customer wears one of these garments, they are essentially helping out the business. You can even lower the price of business-branded apparel to encourage customers to choose it over non-branded items.

Of course, you don't have to be in the retail apparel industry to take advantage of branded apparel. Whether your store sells groceries, convenience items, electronics, jewelry, sporting goods, pet supplies or practically anything else, you can still use this method to spread the word about your business.

In addition to selling branded apparel inside your store, you can throw monthly giveaway contests on social media. For instance, each month you could choose one person who "liked" your company's Facebook page and reward them with a business-branded t-shirt, hat or some other piece of gear.

Magazine Advertisements

Even with all of the smartphones, tablet computers and other internet-enabled devices today, magazine advertising remains a highly effective way for retail businesses to brand themselves. And with more and more businesses focusing their marketing efforts online, you can scoop up magazine ad spots at rock-bottom prices.

If you haven't done so already, contact magazine publishers whom you believe would be a good match for your target audience and ask them for a more detailed list of their demographics and adverting options. If their readers match your store's demographics, consider placing purchasing an ad here with your company's branded logo. In addition to the direct sales it brings, your business will also benefit from the brand exposure.

These are just a few advanced building strategies for retail stores and businesses. Check back with our blog here at for more branding strategies!

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