Arguably, the single most important thing to remember when using a gondola unit is to properly adjust the shelves so it gives your product just enough clearance to pull out. Spacing out the shelves too far will result in reduced space, which ultimately forces you to give up some of your product. You can maximize the amount of product space you have by properly adjusting the shelves on your gondola unit. Ideally, the shelf about a row of products should be just tall enough for the tallest product to pull out without hitting the shelf. If you haven't done so already, go around to your various gondola units to adjust the shelves in this manner.
Keep It Clean
I can't stress just how important it is to keep your gondola units clean. While gondolas are naturally durable, you can maintain their fresh new appearance by occasionally cleaning them. So, how are you supposed to clean a gondola unit? We go over this in more detail in a previous post, but the basic idea is to remove all of the product from the shelves before wiping it down with a clean paper towel and glass cleaner. Glass cleaner works wonders to not only remove dust and dirt from a gondola shelf, but it also leaves it with a shiny surface.
Use End Caps
If you aren't using end caps on each and every gondola unit, you are missing out on valuable product real estate. As the name suggests, end caps are designed to fit onto the ends of gondolas. When customers walk by an aisle, they will still take notice of the end caps; therefore, you can use this to your advantage by placing products out on display here. The secret is to display spontaneous purchase items that people will buy on the fly.
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