Thursday, May 23, 2013

How To Get The Most Benefit Out of Your Gondola Shelving

Most experienced and successful retail store owners will agree that gondola shelving is the best all-around way to display products to your customers. While there are several different types of gondolas available, most of them are designed in the same fashion. Gondola shelving units have fully adjustable shelves that can be moved up or down to better fit the product. In addition, the entire gondola can be moved to a different area of the store by lifting the unit and placing wheels underneath. To learn more about gondolas and how you can get the most benefit out of them, keep reading.

Shelf Sizing

Arguably, the single most important thing to remember when using a gondola unit is to properly adjust the shelves so it gives your product just enough clearance to pull out. Spacing out the shelves too far will result in reduced space, which ultimately forces you to give up some of your product. You can maximize the amount of product space you have by properly adjusting the shelves on your gondola unit. Ideally, the shelf about a row of products should be just tall enough for the tallest product to pull out without hitting the shelf. If you haven't done so already, go around to your various gondola units to adjust the shelves in this manner.

Keep It Clean

I can't stress just how important it is to keep your gondola units clean. While gondolas are naturally durable, you can maintain their fresh new appearance by occasionally cleaning them. So, how are you supposed to clean a gondola unit? We go over this in more detail in a previous post, but the basic idea is to remove all of the product from the shelves before wiping it down with a clean paper towel and glass cleaner. Glass cleaner works wonders to not only remove dust and dirt from a gondola shelf, but it also leaves it with a shiny surface.

Use End Caps

If you aren't using end caps on each and every gondola unit, you are missing out on valuable product real estate. As the name suggests, end caps are designed to fit onto the ends of gondolas. When customers walk by an aisle, they will still take notice of the end caps; therefore, you can use this to your advantage by placing products out on display here. The secret is to display spontaneous purchase items that people will buy on the fly.

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