If you aren't doing so already, you should invest some of your time and energy into creating in-store advertising for your retail businesses. A lot of newcomers to the industry focus strictly on basic "out-of-store" advertising method like flyers, magazines, commercials, etc. Although this is perfectly fine, you also need to encourage customers to make purchases while they are shopping in your store, and this is done through in-store advertising.
Alligator-Clip Sign Holder
See the image of a sign holder up at the top right corner of this post? That's known as an alligator-clip sign holder, and it's a vital advertising tool that every retail store owner should use. Unlike most other holders, it's designed to allows signs and adverts to dangle down. While it's difficult to see from the image alone, alligator-clip sign holders come in multiple height sizes, including 12, 24 and 48 inches. This gives you, the store owner, more freedom when setting up your adverts and marketing material. Personally, I think the taller alligator-clip holders are more effective simply because they are more visible and easy to see.
Acrylic Sign Holder
Of course, we really can't talk about in-store advertising accessories without mentioning acrylic sign holders. These are designed to hold signs and advertising material in place to reduce damage. You can use acrylic sign holders directly on gondola shelving, or you can place them on cash registers, checkout stands, shelving units, or practically anywhere else in your store. Just remember to follow the basic rules of advertising by placing promotional material next to the corresponding product.
These are just a few ideas for in-store advertising accessories to consider using in your retail store business. The truth is that the options are endless when it comes to marketing and advertising. You can use basic alligator-clip sign holders, acrylic sign holders, banner displays, coupon booklets, and much more. See what's working in your industry and then try to replicate it inside your retail store.
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