Thursday, April 18, 2013

Creative Marketing and Advertising Ideas For Retail Businesses

There's no denying the fact that marketing and advertising are critical to the success of any retail business. Whether you are selling jewelry, electronics, cosmetics, apparel or simply operating a convenience store, you need to spread the word so potential customers will know you exist. Many newcomers to the retail industry fail to realize the importance of marketing and their business goes on under as a result. Here we'll take a look at some creative marketing and advertising ideas that work for any retail business.

Contest Giveaway

Contest giveaways are the perfect way to gain customers while spreading the word about your retail store. Not only will you get more immediate customers, but you'll also get more return customers as well. After all, everyone likes free stuff, so you'll naturally gain more customers. The trick to throwing a giveaway contest is to capture your customers' email addresses while they are checking out. Let them know that your store is throwing a giveaway contest and ask them for their email address if they would like to participate. Once the contest is over, you can still send out advertisements to those email addresses.


It's a common assumption that sponsorships are a waste of money for retail store owners. The truth, however, is that they can be a powerful marketing tool when used correctly. For instance, a shoe or athletic store could benefit from sponsoring a marathon runner or athlete. During the race, the runner will likely be required to wear the store's logo; thus, spectators and everyone else around the runner would take notice of the store's logo. Sponsoring individuals and teams does cost money upfront, but it can be well worth the investment when done correctly. Try to think of events where your target demographic would likely be, and then you can search for sponsorships around it.

Flyers and Mail Adverts

Another simple and effective way to spread the word about your retail store is through flyers and mail adverts. Even if you have little-to-no creative design experience, you can still hire a company to professionally create them for you. Don't be afraid to take a trip up to your local post office and ask them what kind of advertising options they have available. Going around and placing flyers on mailboxes is typically illegal, but you can however pay the post office to legally do it for you. This is one of the best forms of advertising for local retail stores and businesses, so be sure to check it out.

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